دانلود Lynda Logo Development & Design Tutorial Series آموزش توسعه و طراحی لوگو

Topics include:
- Gathering words, images, styles, and fonts for inspiration
- Solo brainstorming techniques
- Sketching the logo
- Creating logos with depth
- Adding additional value through symbolic storytelling
- Preparing to present your design to clients
- Helping clients understand your logo designs

Logo Development: Identity Design and Discovery
Truly exceptional visual brands often come from designers who took the time to understand their client's business and motivation to rebrand. This course shows how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design. Instructor Bill Gardner discusses the value of preparation and research, and goes over the different motivations behind a client's decision to rebrand. Bill also covers the different brand personalities, as well as how to better understand your customer's business and identify their competitors. He wraps up the course with a discussion of competitive analysis and road map creation.

Topics include:
- Preparation and research
- Client motivation
- Asking questions to understand your client's business
- Research and discovery
- Discovering business personalities
- Identifying competitors
- Crafting your design road map

Foundations of Logo Design
Avoid pitfalls, improve your design process, respond to demanding clients, and solve the creative problems that are involved in creating a logo. In this course, Von Glitschka shows you how to take care of the nitty-gritty, like quotes and contracts, and critical design decisions involved in building a brand identity package. Learn to define your client's expectations before the project begins with customer briefs and mood boards. Find out what the attributes of a great logo are, where to look for inspiration, and how to use sketches to propel you through the design process. Then Von turns to the business side and explains how to present your designs to clients and follow up on both positive and negative feedback. Finally, learn how to launch the logo and develop a narrative that will keep the visual style of the brand intact in the future.

Topics include:
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative

The Science of Logo Design
Logo design requires artistry, but did you know your logos can also benefit from science? William Lidwell introduces the whys behind well-known guidelines and even debunks a few outdated design myths along the way. He reviews the 4 principles that make a logo ARMM'd for use: attention, response, meaning, and memory. Use these tips to bring scientific rigor to your logos and start designing on evidence, not industry hearsay.

Logo Design Techniques
Info: Logos are a critical part of the modern visual landscape. To learn how to create your own, it’s important to be able to identify the components and design techniques behind the most successful examples, from the Nike swoosh to the Coca-Cola ribbon. In this course, Nigel French deconstructs popular logos in order to explain why and how they work, and offers a methodical approach to creating a logo in Illustrator. These tutorials combine theory with nuts-and-bolts techniques that emphasize simplicity and readability: the principles that ground the best logo designs.

Logo Design: Illustrating Logo Marks
This logo design course is all about craftsmanship of the artwork, the minutia of building logo marks. It's focused on what goes into the execution of a good logo—because it won't matter what the idea is if you design it poorly. Von Glitschka explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows will help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.

Topics include:
- Drawing your design
- Selecting a logo style
- Building a logo with shapes
- Creating modular designs
- Establishing brand colors and visual continuity
- Iconifying complex shapes
- Adding dimension to flat motifs
- Using negative space
- Delivering the final logo files and style guides

Aaron Draplin Takes On a Logo Design Challenge
Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs.

Graphic Design: Logo Design Tips and Tricks
You don't need to be an artist or designer to create an excellent logo. The best ones are simple—often just a word or a shape. However, the opposite is also true. Logos can be difficult precisely because it's so easy to overthink them. John McWade approaches logo design from a different perspective. He speaks to designers and nondesigners alike, offering tips and tricks to create simple, beautiful logos that get the message across with a minimum of fuss. After all, the most iconic logos—think Apple, Nike, and Disney—are some of the simplest. Follow along and learn how to apply the principles of these master brands to your own logo design.

Logo Trend Report 2016-2017
Do you find yourself in awe of some designers, wondering how they continue to produce fresh and original work? Are you unsure if your logo designs are maintaining relevance in a constantly evolving field? In this course, Bill Gardner evaluates over two-hundred logos, crafted by exceptional designers around the world, demonstrating how to detect trends. He shows you how to spot specific and valuable nuances, looking for new and engaging symbolism, so you can become sensitized to the trends occurring in the industry.

Discover how logo trends get started and how they evolve. See how several, different designers were able to manifest a different successful solution using the same general concept behind a trend. You'll also learn where to look to find sparks for your next identity project that will allow you to launch into the vanguard of identifying trends before others.

Topics include:
- Detecting logo design trends
- Identifying marks and techniques to launch your next design
- Determining which elements captivate consumers
- Leveraging new ways to express dimension
- Shifting the use of shape and line to communicate strength

Creating and Adapting a Logo
Learn how to create an eye-catching logo from scratch and adapt it to fit a variety of applications: from business cards to banner ads. Join Deke as he works with art director Danielle Fritz on a logo concept for Frontiers Unlimited (a space tourism company with big ambitions!) and then as he vectorizes the design using Illustrator and Photoshop. He'll take you through every step in the process, from identifying the brand's objectives to creating the base artwork, adding typography, assigning spot colors for print, adding device-independent color and shading, and integrating some intriguing touches of photorealism. Lastly, he'll show how to change the orientation of the graphic so that it can work in many different layouts. In the end, you'll have a memorable logo that communicates your brand's personal or corporate values in a single glance.

Topics include:
- Identifying the brand's objectives
- Sketching a design
- Drawing the artwork in Illustrator
- Selecting the perfect font for a logo
- Adding type
- Choosing and assigning spot colors
- Adding vector-based shading with gradients
- Using photographic details for a more photorealistic look
- Changing the orientation of a logo

Logo Design: Visual Effects
Many times, a designer will have a concept for a logo, such as a bird in flight, but struggle with how to communicate that rather simple idea in a new and dynamic way. Bill Gardner, founder of LogoLounge, has been looking at, tracking, and writing about logo design styles for over thirty years. In this course he will walk members through six different visual effects that will help communicate your ideas more effectively. You'll learn how transparency can communicate a promise of clarity, how texture and light tell stories, and how three-dimensional shapes make your ideas almost touchable. Incorporate these effects into your designs and turn "nice" logos into ones that capture the hearts and imaginations of clients and their customers.

Topics include:
- Exposing complexity with transparency
- Find synergy in numbers
- Creating the illusion of form
- Applying personality with patterns
- Creating a narrative with light and shadow
- Using optical illusion to intrigue

Creating a 3D Logo in Photoshop
Create your own 3D printed logo for signage or swag. With the built-in features in Photoshop CC, you can easily extrude 3D shapes from a 2D design—making it easy to transition a logo from a flat mark to a three-dimensional design you can hold in your hand or hang on a wall. In this tutorial, Steve Caplin walks through creating the logo outline, working through the 3D extrusion, and preparing for print. This short course offers universal tips and tricks that can be applied to all kinds of logo design, including complex designs that require a base to hold the various parts and letters together.